Due to the fact that lots of people are beginning to make use of smartphones, it is important that you understand how you can market your business with them. Although basic internet marketing and mobile marketing have similarities, there are certain distinctions about mobile marketing that you should know. The below article will provide you on some specific tips for marketing your business through a smartphone.
When you are sending out texts or emails to your customers, you should make certain that you always use small file sizes. Some smartphones have limitations on the bandwidth; therefore, they can not open or store large file sizes. If you send a large file to customers who use their smartphones, then there is a good chance that it will be ignored. Repeated instances of this occurring is bad for your business if you frustrate customers.
Make sure you are not sending a lot of images through your messages. As has already been stated, there are limitations on bandwidth for certain smartphones. Images use a lot of bandwidth. Because of this, you should minimize the amount of images you use. Instead, you should focus on very powerful, motivating text that will draw your customers to you even more. Try to use catchy, but relevant, words when targeting your audience.
Use the right color whenever you are designing your mobile ads. The majority of mobile ad designs say that you should use a very light, yet vivid shade in the background. You should never use very dark colors. The colors should be bright and inviting, and they should complement your ad. In addition, you should ensure that the colors you use do not make it difficult for your readers to read the text. After all, the text is the most important part of the message, not the color.
Make use of mobile social networking in your mobile marketing campaign. Millions upon millions of people nowadays access their favorite social networks using their phones. In fact, a whopping 250 million people access Facebook through their phone. Because of this, it is vital that you utilize these social networks. Make use of Facebook, Twitter, Tumblr, and other social networking sites, and make sure that you make them mobile-friendly.
Finally, make use of tools for measuring the success of your mobile marketing campaign. You can use Direct Response (DR) Metrics, which can track your click-through rate, impressions, opt-in rate, click-to-call rate, and more. You can also make use of Branding Metrics, which measure certain results like the future intent to purchase, awareness of your ad, and brand recall. It is very important that you know how effective your mobile marketing campaign is; therefore, you should utilize these two methods.
Although marketing through a smartphone is still fairly new for a lot of businesses, it does not have to be a very difficult concept. Utilize the tips provided in the above article, and you can be on the right track towards having a very successful mobile marketing campaign.