Smartphones are becoming more and more popular in today’s society, and people are getting accustomed to having the information they need available to them at the touch of a button. Mobile marketing is a great way for you to stay in touch with your customers no matter where they are or what they are doing. This article will help you use mobile marketing to your advantage to increase the success of your business.
Be cautious when adding images to your site. Pictures can use a lot of bandwidth, which means a slower viewing experience for your mobile users. Furthermore, a big image can alter the way your site will look on a mobile phone, possibly making it seem awkward and unappealing. You don’t have to completely avoid images, just be smart about the choices that you make.
Keep in mind that all mobile users were not created equal. If you have created a site that you know looks great on an iPhone, do not assume that it will appear the same to a user on another platform. Put in the extra time and effort to view your website on a variety of different devices. For the most part, the experience will be very similar. However, there may be a few things that you need to tweak so that your site appeals to as many mobile users as possible.
If you encourage your customers to click on a link, send them somewhere simple where they can get information that they need without exerting too much effort. One of the appeals of a mobile device is that it allows you to do things quickly. If you are sending your customers to a site where they have to input a lot of data or engage in several different actions, they are going to become frustrated with you. Make it simple for them to access and read interesting information, and your customer base will remain loyal to you.
Do not use the caps lock key. The only time it is acceptable to use this technique is when you are encouraging your customers to engage in a certain action. If you put other text in all caps, some people may think that you are rude and be turned off. Project a light, happy tone on your site and in your emails, and your customers will respond in a positive way.
If you are having trouble increasing the number of mobile customers that you have, consider providing a discount or coupon that is only available to them and not to other users. Ask these mobile customers to opt-in to receive texts from you that will include information and special offers. Most people enjoy getting something for free, and you are likely to see a dramatic increase in the number of users that sign up for your messages. Make sure to follow through on your promises, however!
You can find success with mobile marketing in a variety of different ways. Use the tips in this article to help you identify strategies that you feel comfortable with.