Marketing to consumers on mobile devices is considered an expanding opportunity for businesses as individuals shift use from their PCs to Smartphones and tablets. Use the tips below to consider how your marketing efforts might change to incorporate the opportunities for getting the word out about your business on mobile devices.

Making positive first impressions on mobile is important for businesses that consumers come across on their mobile devices. This means that you will have to pay attention to content that is accessed through a mobile device. The best rule here will be to keep it professional and appealing but most of all simple so that your content is easy to read, quickly available and provides access to ordering or inquiries to which you can respond.

Be aware that your marketing on one mobile device may not work as well on other mobile devices. Developing a mobile marketing approach that works great for someone using an iPad, for instance will not always work for someone using a specific type of Smartphone. It is expensive for a business to market and you’ll want to utilize your smarts about how you spend money for mobile marketing. There are different platforms that people are using for various brands of Smartphones and tablets that are not all compatible with one another at this point. You can utilize research that breaks down device usage as part of your consideration for your mobile marketing.

Consider that Smartphone data plans will likely increase in price with increased usage of Smartphones. Some companies have already discontinued unlimited data options to capitalize on the increased demand for consumer access using mobile devices. The impact on mobile device usage is not yet clear but it might stall or slow the growth of consumer usage of mobile devices for connectivity. For marketers, in addition to increased costs there will also be the need to adjust marketing approaches that anticipate that some mobile users will reduce their usage of their Smartphones to browse or to conduct business and that some consumers might even discontinue such plans if they are too expensive.

Don’t dismiss older mobile marketing techniques in order to utilize the advanced capabilities of newer devices. Providers are actively adjusting pricing and availability of their data plans to accommodate not only increased usage of mobile devices because of anticipated shortages of bandwidth but are considering other ways to limit access to media via Smartphone, especially newer capabilities of phones for viewing videos. Therefore, marketing that utilizes less bandwidth such as email remains useful in the current business environment.

As a marketer you still want to respect consumer time and the battery life on mobile devices. Clear messaging that provides efficient access to your website will remain valuable tools for you to use in mobile marketing.

Your website remains useful in today’s marketing environment and you should not neglect updating your website after you begin to include mobile marketing in your overall marketing strategy.

Using mobile marketing is an evolving area for business owners. Use the tips above to consider how you will utilize mobile marketing to serve customers.