Mobile marketing is a very efficient way to promote your business because you could generate sales with simple, mass text alerts. Find out more about the best techniques in this article.

Find out more about your audience and the kind of cell phones they use. You need to create a mobile marketing campaign that is adapted to your audience. If you find that your customers use sophisticated phones and subscribe to plans with a good amount of bandwidth, create a good mobile site with pictures and videos. On the contrary, if your customers do not buy the latest mobile phones, create a simple mobile site and avoid pictures and videos since they would take a long time to load. Stay up to date with your audience through surveys and studies.

Let people know about your mobile marketing campaign. Write about it on your site or your blog and mention it on social networks. Give concrete examples of the kind of discounts you advertise on your mobile site or via text alerts.

Create a subscription form and place it on every page of your site to attract your visitors’ attention. Organize a contest and ask people to subscribe to your mobile marketing alerts to enter. Keep people interested in your campaign once they subscribe by sharing discounts.

You should send out text alerts on a regular basis, but make sure every text message counts. Do not send more than one alert a week or most people will perceive your campaign as intrusive. Write short messages and be straight to the point because you need to get your audience’s attention right away. Describe the discount or the new product quickly and add a link to your mobile site or a promotional code your customers can use to redeem the discount.

Use a mass texting software to keep track of how many people read the messages you send and followed the link you gave to them. Use these results to write better messages and advertise other products and discounts your audience is interested in.

Update your mobile site with new content every time you send out a text alert. Give more information about the discount you are offering. If possible, add subscription forms to your newsletter, links to your social networks profiles and let people order products on your mobile site. You should also give them the option to access your regular site. Test your mobile site on different devices before you launch it. Your site should be easily accessible and adapted to small screens.

If your customers own smartphones, start developing apps. You could create games related to your products or create an app to assist customers when they use your products. Use your imagination and find something that is both helpful and original. Let people download your app from your site and share it on different app directories so that more people download it.

Apply these tips and keep track of how your mobile marketing campaign is doing. You will probably have to make a few adjustments to create a campaign adapted to your audience.