Mobile marketing is a very efficient way to stay in touch with your customers. Read this article to find out more about different mobile marketing techniques.

There are different aspects of mobile marketing, including text alerts, mobile sites and apps. Do some research about your target audience to find out how your customers use their cell phones and what kind of phones they own. Adapt your campaign to your audience. For instance, do not waste your time developing apps if your audience does not use Smartphones.

Get people to sign up for your mobile marketing campaign by presenting it as a way of having access to exclusive offers. Mention your mobile marketing campaign on your site and in your social network updates. Keep your subscription form simple. People will trust you with their phone numbers if you add a disclaimer stating that you will not share it with anyone or send alerts unrelated to discounts or new products.

Plan your mobile updates carefully. Your mobile marketing campaign can become intrusive if you send out too many text messages. If you can offer interesting discounts on a regular basis, send out one alert a week. Your mobile site can be updated as often as you find it necessary. Make your updates count by being straightforward and presenting your audience with an opportunity to save money.

Keep track of your results. You can add a visitor counter to your mobile site, count how many people downloaded your apps and offer discounts limited to your mobile marketing audience to find out how many people actually redeemed these discounts. If you find that these results are not as good as you hoped, offer better discounts once a month instead of small weekly savings. You might also need to get more people to sign up to your mobile alerts and get more traffic to your mobile site.

Organize a contest to get more people interested in your mobile marketing campaign. Get people to enter the contest by signing up for mobile alerts and text the winner with a promotion code. You should also mention your mobile marketing efforts and the kind of discounts you are offering on your site, your social networks and your newsletter. Post links to your subscription form and do not ask too much information to encourage people to trust you and sign up.

Opting out from your campaign should be easy. With every text alert, let your audience know they can opt out by texting you back. Keep track of how many people decide to opt out and analyze the alerts you sent right before they opted out of your campaign. This is a good way to find out what kind of content is not interesting to your audience. You should also pay attention to the frequency of your updates: perhaps your campaign has become intrusive.

You could boost your sales if you use mobile marketing techniques smartly. Take the time to design a campaign and adapt it to your audience.