Mobile marketing can be extremely effective when it is done well and, as a result, more and more businesses are now looking to incorporate mobile promotions into their marketing campaigns. Like Internet advertising campaigns, mobile marketing campaigns are very affordable, so almost all businesses should think about utilizing them. Unfortunately, it can be very easy to spend a lot of money on a mobile marketing campaign only to see no results, so here are seven tips that will help you to make sure that your SMS marketing campaign is a success.

1. Avoid sending generic SMS messages. Generic messages are typically ignored, as people are so used to being bombarded with them that their brains have subconsciously learned how to automatically filter these messages out. Therefore, every advertisement message that you send out should be personalized and creative.

2. Keep your SMS messages concise. Each SMS message usually has a 160-character limit. Splitting your advertisement over two or more SMS messages will not only cost you more money, but it will be difficult for mobile users to follow and will reduce the promotional impact.

3. Limit the number of SMS messages that you send out. Nobody wants to be hounded with promotional messages from the same company every other day. Most market research suggests that one week is the minimum amount of time that you should leave between purely promotional messages. If your company is also sending out informative messages, however, it may be necessary to send messages out for often. For example, if your mobile marketing campaign is based around an advent calendar and the countdown to Christmas, then you will probably need to send out a message every single day for 25 days straight.

4. Avoid using slang and acronyms in your SMS messages.Writing in slang will not give your company a very professional image and many acronyms may not be obvious to your target audience.

5. Consider centering your mobile marketing campaigns on seasonal holidays or major sporting events. Sending mobile users special themed SMS messages with time-sensitive promotion codes can dramatically increase your sales. While the most common times to send such messages are Christmas, Halloween and New Year, you should not forget about other significant dates like April Fool’s Day and the Major League Baseball final.

6. Always give mobile users a way to opt-out of receiving further SMS Messages from your company. If you do not provide people with an opt-out option, you risk being sued for sending unsolicited SMS messages.

7. Ask for some feedback. It is a good idea to send your target audience a link to a survey where they can tell you what they think about your mobile advertisement campaign. This feedback can be invaluable and will help you to develop and deploy better mobile marketing campaigns in the future.

The tips above are only a few of the things you need to consider when working on a killer mobile marketing campaign. So, make sure that you spend some additional time researching the elements that go into an effective mobile advertisement campaign and don’t forget to check out what your competition is doing.