Mobile marketing is one way to target your customers and one of the most up and coming ways to do so in these modern times. By using mobile marketing you will be able to reach people in a completely different way than you were ever able to before, and it will be on a much more personal level.
The most important thing you can do when you are mobile marketing is to ensure that your content is viewable on all of the different mobile platforms today. People are not only using their smart phones but they are also using things like tablets and iPads to look at mobile content.
When you are putting together your messages for your customers they should not be very long and they should get right to the point. You need to grab your customers attention as quickly with a minimal amount of words.
Try using QR or quick response codes for your marketing. QR codes can be posted on your website or on your social networking site for those with smart phones to scan for more information or maybe even a special promotion. There are plenty of programs you can use to create QR codes for free.
When you are targeting your customers it will work out better if you actually use their name in the beginning of the message to to them. This is far more personal and will carry so much weight when your customers open that message.
When your customers opens their message they should know right away who the message is from and what you are marketing them. They do not want to spend any extra time trying to decipher what they are looking at, etc.
If you can you should use their past history of buying and spending money to your advantage. For example, if they are a customer who had bought golf clubs previously try marketing things about golf to them such as specials at a golf course, etc.
Do not use text message abbreviations when you are marketing. Not all of your customers will know what you are talking about because they might not all be text message savvy. It does not very professional!
Do not include large files in your mobile marketing, not everyone has a unlimited data package and they may be annoyed at content that takes up a large part of their data package that they could use on other things.
When you are trying to find people to market you should also incorporate a email campaign to gather numbers. Ask for their mobile numbers with permission in the email to see what you come up with!
When you are creating your content for your mobile marketing campaign you should link your content to your social media websites! This will reach friends of friends and you will find more customers this way!
Do not ever send messages to people who have not signed up or have given you their permission to send them messages. Customers will not take you seriously and they will consider you a spammer. Chances are they will not ever open your messages and all of your hardwork will be for nothing because they will never be seen!
Your business can grow greatly if you use mobile marketing campaigns to your advantage. This article should have given you some good ideas!