If you have an existing site, and you’re not doing any SEO, then you’re completely wasting your time. Search engine rankings are very important because they dictate the success of your site and business. If you want people to know about your internet existence, then you should keep reading to find out some helpful SEO tips.

Make sure you set measurable goals for your SEO success. You want to be able to track everything that is relevant as far as information about your site. As you set these goals, write them down. You should be working on your SEO daily, so a daily journal of what you’ve done is a good idea. This way you can go back and see what works and what hasn’t worked. This is a great part of setting those goals for yourself.

You should do a rough check by yourself of where your site ranks for certain keywords on the major search engines. This will give you a good idea as well as to how you are doing on a continuous basis. If you see a #1 ranking, congratulations, and you should be very excited.

You need to ensure that your choice of keywords is best for the intended purposes. This means again that you should choose niche specific keywords that are focused on relevancy to your products and the search engine results.

Make sure your site is easily navigable. If your site starts to get complicated, visitors are going to just back out and walk away. You want your site easily navigable for search engines as well, and this actually includes the site map used for organized navigation by the site crawler during the optimization process.

Your URL must contain your keyword or keyword phrase, and it must also be search friendly. This ensures that your URL is both memorable to the search engines and to your visitors. As far as the search engines are concerned, it would stink if you were cut out from the get-go, which is what it would mean if your URL was irrelevant to your site.

You need to start back link relationships with other sites. These sites need to be popular and relevant sites that can help increase your traffic through a back link relationship.

Make sure you have a site map, and you need to make sure that there is a link to it on every single page.

You better start having a relationship with social media when it comes to SEO. This is today’s world of networking, and it is highly beneficial to any SEO campaign.

You must post unique content to your site regularly, and you need to stick with whatever pace you have kept with. This helps stabilize what’s going on, and it gives it a chance to grow.

Increased visitor numbers means more revenue, and you should keep the tips you’ve read in mind if you want to rank better. Always be on the lookout for new tips for SEO as you rise to the top of the search engine rankings.