How To Implement Effective Search Engine Optimization Strategies On Your Own
Search engine optimization is not as complicated as you might think. Although there are professional SEO companies who will charge a high price in optimizing your website, there are actually methods that you can implement yourself to improve your page rank. Read this article for some simple techniques that you can apply to your website, without paying someone to do it for you.
An important part in good search engine optimization is the use of keywords. Your keywords have to be relevant to your website. You can brainstorm and write down a list of words that users might use to search for information relating to your business. You can also use a keyword tool provided by Google Adwords to get relevant words. Another way to find good keywords is to look at your competitors’ websites and see what kind of vocabulary is used.
The title tag in your HTML code is an important place for your keywords. Search engine spiders place more weight on the title tag because they consider this tag to embody the focus of your page content. So, the words that you use in the title tag must be carefully and strategically chosen in order for your page to appear higher in search results.
The meta description tag in your code is another place where you should use your keywords carefully. This description is displayed under your title tag when your page appears in search results. You should use words that describe what is most relevant about your website. This will encourage a user to click on your link to visit your site.
You should also use keywords in your URLs whenever you can. Search engines put more weight on words in the URL. These keywords should be separated by a hyphen. If your URL is made up of keywords in a continuous string of alpha characters, the search engine may not be able to associate your URL with the keywords.
Do not publish the same content under two URLs. Search engines will consider that as duplicate content, and will demote, even delist, both websites from their search rankings.
If you have pages that you no longer use, do not retire them without a redirect to a new page. If you do not redirect, you risk the danger of having too many “404”, or “page not found” errors in your domain. This has a negative impact on user experience, and it also makes search engines think that your website has a lot of broken links, which will negatively affect your site rank.
Reciprocal links are a great way to get other high-quality sites to link to you while you offer to include their link on your page. Search engines analyze how high-quality websites are linked together through these links, and they improve both websites’ relevancy.
These techniques are simple to implement on your website. You do not need to pay someone to do these simple steps. By following these guidelines, you will gradually see improvement in your page rank over time.