While there are many helpful guides available to assist you with search engine optimization, many contain information that can actually bring negative results to your site. Whether these results are from over optimization or bad advice, you must be cautious when conducting search engine optimization. This guide will show you four of the most common optimization techniques that provide top results. It will help you to keep your optimization within parameters that are acceptable to policy and increase the chances that your site will succeed.

There are a variety of online tools available to help you with your search engine optimization. However, the one you should focus on using is Google’s Keyword Tool. This tool has all of the features you need to make a draft of the goals your site needs. This tool ensures that you are within the guidelines of Google and prevents you from making mistakes such as overusing keyword phrases. Best of all, this tool is free.

As you are using the Google’s keyword tool, ensure that you are using your three most common keywords within your home page title. This helps the search engines to see that your site directly pertains to that specific topic, and increases your ranking dramatically within the results. It is surprising to see how much of a difference this can have.

Be extra cautious when you are posting your keyword phrases within your content. Search engines pass on penalties to sites that overuse keywords. This has a huge impact on your site’s quality and it can drop your site’s rank to undesirable levels. For best results, you should only include your keywords or keyword phrases a maximum of three times within your content.

The best trick in your search engine optimization arsenal is utilizing backlinks to your site. Each backlink increases your site’s value in the eyes of the engine. This in turn raises your site to a higher listing. Using specific domains such as educational sites also plays a vital role in your listing’s results.

Be cautious when using backlinks, as some backlinks detected as spam can roll over to your site’s rank and decrease the credibility. However, as a general rule of thumb, the more backlinks you can accumulate the higher your ranking becomes within the search results. Again, be sure to utilize Google’s webmaster tool kit to ensure you are operating within standards. This ensures your site will remain active in the results. Another option is to use tools on the web that can show you blacklisted sites. Blacklisted sites are websites that Google detects as spam or harmful to your computer and removes them from all search results.

With the right motivation, you can easily increase your website’s search engine results. Use these tips to gain the top-level results with search engine optimization. You will see significant increases in user counts, as well as higher quality site content. Put this information to use today and watch your website bloom into an empire.