Choosing keywords for your site may sound like a simple task, but there is really a lot more to it. By wisely selecting the words you use as keywords, it can help your site’s success. The following article will show you how you pick the best keywords for your website and what to do with them after you choose them.

First, you should use the keyword tools that search engines offer. These are free to use and will be very helpful in finding the popular keywords and the keywords that just aren’t working. While you can find a lot of information with the free keyword tools, there is also keyword software that you can purchase. Purchasing this software is not necessary, but it will give you a lot more information about the trending keywords and keyphrases.

Next, find out the keywords that your competitors are using. Look at their sites and find out what common words you see. You do not want to use each and every word they are using, but their keywords can give you some idea of what you should be looking for.

You also need to be thinking from a customer’s perspective. What words would they use to lead them to your site? If you aren’t sure, or even if you are sure, ask a few friends or family members for some input.

Now that you have done research on the different keywords, compile your list. You do not want to have too many keywords, but you will want to have around five or so. Keep the list of keywords that you have considered so you can change things up in the near future.

It is now time to start using your keywords. You want to use your keywords in your site’s content as much as you can, but without making it too obvious. Your content should flow nicely, not look like someone put the keyword in just where ever. Be careful not to use your keywords too much, though, or it will make your site look like it is spam.

Your keywords also need to be used in other areas of your site. Try to use them in your URL; this will help your customers remember your site when they want to come back and visit again. You also need to place your keywords in your individual pages’ titles. Each title should be unique and try to sprinkle in as many different keywords as you can. Links and tags are other places you can put your keywords.

Monitor your site’s traffic. This will help you find out which keywords are bringing visitors to your site, where they are coming from, how long they are staying and if they are returning. Use this information to make changes to your keywords or keyword placement.

Using the right keywords can really help your website. Use the information shared in this article to find and use the keywords to help your website get the attention that it deserves.