Take your SEO campaign to the next level thanks to these useful tips. Make sure you adapt them to your campaign and to the competition you are facing for better results.

Make your keywords count by placing them where search engine spiders will notice them. You should place up to five different keyword phrases in your titles: use the h1 and h2 HTML tags to draw attention to your titles. Use keywords in the anchor texts of your links instead of writing ‘click here’. Make sure these keywords accurately describe the content of the page where the link will take your visitors to. A link will be followed by search engine spiders if they can identify a strong keyword.

Improve the organization of your site. A poorly organized site will be hard to navigate for not only your visitors but also for the search engine spiders. Creating an XML sitemap should help search engine spiders navigate your site quickly, but do not expect good results if your site is not well-structured in the first place. Use as many pages as needed to present your content, but make sure to create logical connections between your pages. Do not hesitate to create a directory or an archive to facilitate access to your old articles and to add a search bar to get a better idea of what people are looking for on your site.

Keep the design of your site as simple as possible. If you write a code that is too complex, search engine spiders will not be able to properly interpret your content. You should avoid using pictures as a background or a header since search engine spiders cannot read them. Stay away from languages such as java script and flash too, or use tags to describe these elements. The best way to keep your code clear is to use a separate CSS sheet to define the design of your website. Keep in mind that the content of your site is more important than its appearance and that your site can become successful with a very simple design.

Keep track of your results thanks to analytical tools. You need to monitor how much traffic you get and where these people come from. You can also keep track of the search engine spiders that visited your site. Use these results to make changes to your SEO strategy. You should focus on getting more back-links that are similar to the ones that bring you the most traffic and perhaps make some changes to the keywords you use if they are becoming obsolete. Keep track of which pages are the most visited and use a similar method to draw attention to your new important pages. Perhaps you could get more back-links on the same site or blog and place links to your new pages in visible spots on your own site.

Try applying these tips to improve your SEO campaign. Developing a good SEO strategy can take some time. You should keep doing more research on SEO to find out more about new trends.