Search engine optimization isn’t just something for larger businesses; small businesses can see great increases in clientele and revenue by using SEO tips and techniques, as well. This article is geared towards the small business owner who is interested in increasing his or her client base.

Something that SEO experts recommend strongly is that you identify several key words that people might be likely to use if they were searching for a site like yours. Describe your services to your friends and ask them what words they might type into an internet search if they were searching for a company like yours. Once you’ve identified a handful of key words, type them in and do a search based on them. Where does your website fall in the list of sites that come up? Your goal is to make it one of the first sites that potential customers would see. If these keywords aren’t part of your website, your site is unlikely to attract the sort of customers you want to attract. Make sure you use those keywords several times in different places on your website. Also make sure to use the words in ways that seem natural and make sense; if your content sounds confusing or contrived, you may turn off potential customers.

Are you making good use of free forms of social media like Facebook and Twitter? It seems as though nearly everyone is on Facebook these days, and setting up a page for your company is a quick and easy way to reach a wide variety of people. Consider offering special discounts or promotions that people can only see if they visit your page – this will give customers an incentive to check your page regularly. Ask existing fans of your page to share it with their friends, and consider offering a discount on certain services if you reach a certain number of fans within a certain time frame. And make sure you have links to your website so customers know where to know if they want more information. Respond to people’s posts when appropriate; customers will quickly stop posting on your wall if questions routinely go unanswered. You can also set up a blog where you review new products or present customer feedback; this can be a nice way to work in your key words while giving your customers a deeper understanding of yo ur product.

How fast is your site? Potential customers will soon lose patience and interest if your site takes a while to upload. Keep everything professional, visually appealing, and designed with your target audience in mind. Although advertising space can be a potential means to generate revenue, avoid the use of pop up ads, as most people will quickly become annoyed with them and will leave your page.

Search engine optimization techniques can greatly benefit small businesses and can be key to a company’s success. We hope that the suggestions presented in this article have been helpful to you!