With so many websites competing for the top spot, it can be difficult to get high ranks on search engines. With proper use of keywords to improve search engine optimization, you can raise your ranks. Read the tips in this article to get your website to the top.

The first step in search engine optimization is determining what keywords you should be incorporating throughout your website. Conduct some market research to figure out who your target audience is and what kinds of words they are searching when looking for the information, products, or services you offer on your website. You can also purchase a market report which will analyze this information for you and make suggestions for keywords that you should be using. If you are tight on money, Google offers a free service called Google’s Wonder Wheel which you can use to research keywords associated with your website. Determining which keywords are the most popular can give you the tools you need to start implementing search engine optimization.

Once you have determined what keywords are popularly related to your website, you can begin selecting a keyword phrase that suits your needs. Key phrases are made up of two or three words, and should be based on the string of words you expect your consumer to enter into a search engine. Keywords and key phrases are the determining factor in what rank the search engines will give you, so it is important that you choose wisely. They can also make the difference between random traffic and targeted traffic, which could mean the difference between a reader and consumer.

The placement of your keywords and keyword phrases is vital. For the greatest visibility to consumers and search engines alike, use your keyword phrase in your title. This makes it easier for the search engine to associate your website with the user’s search. It is widely accepted that a website’s title tag is one of the most significant factors in determining the ranking given by search engines, so this is an essential step in search engine optimization.

Keywords can also be utilized throughout your website content. While titles may be the easiest place for a search engine to look, they are not the only place. It is beneficial to write content based around keywords regularly, as this can bring in traffic. Since search engines select your website based on its relevancy to a specific search, it is important that you keep up with trending keywords. The more recent your content, the more relevant it will be to the search engine who is pairing it with the keywords entered in a query.

While making use of keywords in your content is a good strategy, doing it too frequently is not. The term keyword density should be important to you if you want to improve your search engine optimization efforts. Using a keyword too often in one article can make the article look like spam to the search engines, which could lead to a lowering of your website’s rank. A good guide to use is the one percent rule. If you are using a keyword once every 100 words, you should be at an optimal level for being ranked highly by search engines.

Getting high ranks on search engines is not easy with all these other websites to compete with. However, the advice in this article will give you the information you need to make keywords work for you. Follow these tips and increase your ranks with search engine optimization.