You need to learn more about search engine optimization to increase the ranking of your website in search results. These tips should help you develop an efficient SEO campaign.
Select up to five popular keyword phrases thanks to Google’s keyword tools and other resources. Find out more about search volumes and demographics to get a better idea of what your target audience is looking for online. Your five keyword phrases should correspond to what a potential customer types in when looking for information related to your products. Do not assume that people will use the same keywords you would type in. Stay up to date with new trends: popular keywords can change within a few months.
Your five keyword phrases should appear throughout your website, but focus on your meta description, meta tags, titles and the anchor text of your links. Your keywords should appear within your articles but your primary goal should be to write quality content for your readers. When getting a link on another site, make sure this link is optimized with a strong keyword, if possible one you use a lot on your site. You can use more than five keywords if you need to, but restrict your additional keywords to certain sections of your site.
Do your best to get back-links on websites and blogs your target audience visits often. Create quality articles webmasters and bloggers will want to feature or share links to. Get in touch with these people and offer to exchange links, but avoid exchanging links with potential competitors. Look for non-profit sites and blogs for people who sell very different products from what you offer. You can also post your own back-links on social networks, message boards, blog comments and encyclopedia articles for instance. If a back-link is not bringing you enough traffic, do not hesitate to share links to the page where it is located to direct traffic to your site.
Keep your site well-organized by dividing it into different sections and creating links from one page to the other. Your menu should be easy to navigate and help visitors find important information about your products. For each article that you post, you should add at least three links to other articles or external sources to provide your readers with more related information. If you have a lot of articles, make sure these links are up to date and create an archive so that your visitors can browse through different categories and find useful information. You can also make your site easier to navigate for search engine spiders by keeping your design as simple as possible: do not use content search engine spiders cannot read such as flash, java script or pictures, and if you do, make sure this content is optimized with descriptive keywords.
These tips should help you develop an efficient SEO strategy to promote your website. Keep in mind that getting your site to rank higher in search results can take some time: be patient and keep improving your strategy.