When you first start a website, you may have trouble getting visitors. This is where SEO comes in. SEO means search engine optimization and is a way to make your website get a higher ranking on search engines. Here are a few tips to get you started.
Keywords and key phrases are the most important part of using SEO on your website. These are basically the words that people search for on a search engine to find your site. To find out what kinds of keywords would work best, think about the topic of your website. Figure out what people would be searching for when they were looking for your product, service or whatever your website is about. Doing research would help a lot, so try searching for words that describe your website and study the competition. Find out what words they use, and how many times they’re using them.
Never put too many keywords on your page though. Search engine robots will crawl your page from time to time, and will end up penalizing sites that are abusing their keywords. Finding the proper keyword density is key. Generally, your text shouldn’t be any more than just two to four percent keywords. This number varies, so do your own research on the search engine you’re trying to get ranked on.
Don’t forget that you can use keywords in various places on your site besides the text. You need to have them in your page’s titles and in image names and descriptions. Include them in your meta tags as well. You can throw them in the description code of various elements of your site too, so be creative.
Figure out how to send your website to various search engines to be indexed. Search on your search engine of choice for the place where you can submit your site. This may seem like a lot of work if you’re going to be submitting it to a lot of search engines, but there is software out there that can help you get it done with the click of a button.
If you are going to be submitting your website to search engines, you should have a sitemap on your page. A sitemap pretty much is a directory that includes a link to every page on your site. This can make it to where you only have to submit one page to a search engine, and their robot can quickly crawl through it by just following the links. Include a way to get to the sitemap on every page of your website and don’t forget to update it whenever you can. This can also be useful for users that are having trouble remembering how to get to a certain page on your site.
These tips are great when you’re trying to get started in using SEO for your website. By following them you will notice an increase in your page rank. Be sure to keep doing research, as the specifications for getting ranked can change over time.