What are the common seo mistakes made by webmasters
Search engine optimization is the most efficient way to promote your site on the internet. Read this list of common mistakes and make sure you avoid them.
Many webmasters are tempted to use illegal SEO techniques to attract large numbers of visitors. These techniques are known as Black Hat SEO and include using misleading links, pop ups, spams, writing content only in the purpose of placing keywords and using cookies to collect personal information on your visitors without their knowledge or consent. Using these techniques is tempting because they can bring a large number of visitors to your site, but most people will not trust your business after following a misleading link. Besides, your site could be reported and your online business shut off. This is not a good way to establish a good reputation and get your customers to trust you.
Do not choose keywords that you would use to describe your products, or keywords that your competitors are already using. Instead, find keywords your audience is likely to type in a search engine and look for keywords your competitors are not already using as a basis for their campaigns. Give yourself enough time to establish a strong customer base before you put yourself in direct competition with other sites by using the same keywords. A lot of webmasters select a few keywords and never update them: stay up to date with new trends as your business becomes more popular. As more people hear about you, your brand could become a strong keywords for instance.
Do not spend your money on services promising you a certain number of visitors for every dollar you spend. You have no guarantee that this traffic corresponds to your target audience, and some of these services use Black Hat SEO techniques or robots to make your traffic counter go up. If you are going to pay for visitors, use a targeted ad service such as AdSense or targeted ads on social networks. These ads will bring potential customers to your site instead of random internet users. Paying for traffic is not necessary: you can bring a lot of traffic to your site with a few well-placed back-links.
Some webmasters do not optimize all their content, especially their links. Go over your site and make sure your keywords appear everywhere, including your URLs, titles and your links. You can optimize your site for search engine spiders by creating an XML map and using strong keywords in your meta tags. Your pictures, videos and social network profiles should also be properly optimized with the same keywords you are using on your site. Every time you update your site, make sure your content is properly optimized with your strong keywords and perhaps a few secondary keywords corresponding to a more specific topic. You can use plugins and tools to analyze your content for you and help you improve the placement of your keywords.
Once you are aware of these mistakes, it should be easy for you to avoid them. Do more research about successful SEO techniques and learn from other sites are doing so you can develop a good SEO strategy.