A lot of the time you’ll find that you’re just not getting enough traffic on your new website. If you’re having trouble with this, then you need to look into search engine optimization, or SEO. This is basically the way to get search engines to notice you, and you know that these drive tons of traffic to sites that are ranked high. Here’s how to get yourself started.

Figure out what people are searching for to find sites like yours. Do your own research and use words in a search engine that you think would describe your website. See what pops up and study the wording they use. If you notice that they’re using a few words a number of times, this is because those are keywords.

Keywords are basically strategically placed words that help a search engine decide what your website is about. Come up with a few and figure out how to distribute them throughout your site. Just don’t use too many keywords, as stuffing keywords can get your site penalized. Do some research on keyword density.

Never just throw content onto your page that is not relevant. This will only frustrate people that find your site and make them think you’re a spammer. Also, it will make search engines penalize you and you could end up getting ranked a lot lower. Update your site as often as you can, but never just put something up that has nothing to do with what your site is about. If you run out of ideas, ask a guest to write for your site, or look at other sites similar to yours and see how they keep their content fresh. Contests, surveys and articles that people can comment on will keep people coming back.

When you have a website and are busy a lot of the time it can be hard to keep up with it. This is when you should ask yourself if it’s better to hire a professional to keep up with the SEO on your page, or if you should do it yourself. Time is valuable and while it will cost you to hire a professional, it could save you a lot. There are plenty of freelancers out there that will make your site SEO ready for a small fee. You can also keep them long term to update your site every time you post something new. It’s a lot cheaper than doing all the research yourself if you’re not already familiar with SEO.

Every once in a while you should check your ranking. Things can change in an instant on the Internet, and when you notice your page slipping, you have to take action. Find out if there is something wrong with your page, or if you didn’t update it enough. If you’re going up in the results, you still need to check often because you never know when it could change.

To have a website that is successful, you have to learn about search engine optimization. Now that you’re armed with some knowledge, you’ll be better equipped to apply SEO to your website. Keep doing your research and use this article to help you get started. Soon, you’ll notice an increase in traffic!