Google made many changes in 2011 that made much of what was SEO before now outdated and obsolete. You can do what you want with it, but it will be ineffective. Therefore, in paying attention to brand new methods going forward, you can help create highly optimized web sites.

Search engines crawl websites a little differently now. They are aware of “content farms” and they are de-indexing sites that abuse keywords and things like this. Therefore, it is best to abide by the rules because that is what the site crawlers are enforcing. They need a good site map in order to search your site efficiently, not leaving out any content.

Have you heard of the term keyword density? You must provide a certain amount of keyword density in your content articles in order to maximize your SEO efforts but not harm them. Your content needs to be fresh and keyword related in order to grab the attention of the reader and also in order to even be found by the reader.

As mentioned earlier, Google is detecting content farms much easier, and this will get you a big exclusion from the search engine rankings and results. You don’t want to fall into the category of doing shady business when it comes to starting off with SEO. The best way to build is to build solid and a little at a time.

With the new rules, there are some adjustments being made, and there needs to be realizations made by current site owners. Your current site can now be considered a content farm, and its best you figure it out before they do. If you need to make adjustments, brush up on the rules and make those adjustments.

It matters if you are using social networking to promote your business, because the competition is going to be using it. Why is that a big deal? Because social networking is one of the hottest things on the internet right now. Make sure you look into social media marketing, and find out the many benefits. You will have fun incorporating it into your marketing strategies.

Having focused webpages helps ensure that your visitors will be targeted visitors. With the correct keywords chosen and the proper SEO strategies implemented, your focused site will engage focused visitors.

Don’t just let old websites float out there. Update older sites in order to help improve your visibility. They can network with your other sites, and this will create the web of SEO effectiveness that you’re searching for.

Google’s changes in 2011 had everyone scurrying around to try and figure out what was next, but it’s possible to recover and better than before. Keeping up to date with search engine changes helps you keep your site both current and profitable. Be patient as you build your SEO efforts post 2011, and be very thorough as well. Remember the tips you just read here as you climb your way up the search engine rankings again.