Holiday season is the prime time to employ marketing efforts. One very successful marketing avenue is social media. During the busy holiday period, social media can offer you an effective way to share your business with many people. The following article has some helpful information you can use when using social media to market your business during the holidays.
First, make whichever social media sites you use look festive. Most of these sites offer fun, seasonal backgrounds for you to use. This will show your audience that you are in the spirit and your page will catch their eye.
Next, offer promotions. Depending on what your business offers there are many options. Can you offer free shipping? Or maybe you would rather offer a certain percentage or dollar amount off? You might even want to offer buy one get one free. Make your offer lucrative and you will get more attention.
You should also make shopping an easy and fun experience. Don’t make your audience jump through hoops just to make a purchase. Employ an easy check out procedure and make your items easy to find.
Set up polls for your visitors. They can be fun polls, such as, ‘Who is your favorite reindeer?’. You could even ask questions about your products or what type of discount or special offer your visitors would like to see. The more you involve your customers, the better. This helps them feel like they are building a relationship with you and this will help them trust you as a business.
Ask customers to share their pictures on your social media site. This shows others that there are people out there that love what you have to offer. This is enough to make some people make a purchase.
Along with customer photos, ask customers to share advice they may have. As stated previously, involve your customers however you can.
Also, ask your customers to give honest reviews. This will show others that you care about what is being said about what you offer. Even if a review is less than stellar, it can show you how you need to improve. And remember, you will never please everyone, so a negative review here and there is normal. If your visitors only see perfect reviews, they may begin not to trust them, or you.
Reach out to your audience. Ask questions and encourage responses. Keep an open dialogue with them. If there are questions or concerns, address them in a timely fashion. The more you are out there, the better. This allows your audience to view your business as a person instead of a company who does not care about them.
The holidays offer the perfect opportunity for you to market your business. Don’t let them pass by without giving your all in advertising. Use this time to gain new customers’ and their trust and you will reap the rewards all year. Try out the tips shared here and you can find success in your holiday marketing ventures.