Many businesses are opened daily and many close at the same rate. Those who are successful understand the importance of promoting their business through different social media websites. This is a smart way that you can reach out to customers by the millions. Follow the simple tips in the article below and you will see how you can make social media marketing work for you!

Your first step to getting started is something quite easy! Setup social media pages on popular websites such as Facebook, MySpace, Twitter and LinkedIn. It is important that you remember that this isn’t a personal page, but a business page instead. Sign up with your company’s registration information and choose a username that is relevant to your business. For example, if you are selling clothing choose something relating to your business name and not something like Betty_Boop_xoxo. This will help customers find your page and give you a more professional appeal.

People who view your social media pages expect to be updated on a regular basis. This is not the time for you to share insignificant things such as you feeding your dog, hanging out with friends or having a birthday. You should use this time wisely to let your customers and page viewers know about sales, upcoming promotions or new items as well as services you have decided to offer for your business.

Holding a contest can increase the interest in your social media page. There are plenty of different contest ideas you can choose to use. For example, consider hosting a contest where everyone who comments on your page gets a raffle ticket and you will draw a winner at the end of the week or month. This can significantly increase the amount of interest on your page. Not only that, but it can also be a great promotion for your items. The winner can receive an item from your company which makes the contestant feel happy to have won and it gives you yet another move forward in advertising.

If you have your own business, chances are you at least have a webpage or a website. It is imperative that you create a link between your online website and your social media pages. Place those links somewhere where there are a lot of page views and they can be easily spotted. Don’t hide these links somewhere where no one will look. Remember, the better location chosen, the more clicks you will get!

Spread the word about your new social media pages by sending a newsletter to your current customers and letting them know about your new pages. Most people who have already purchased from your or used your services before, are likely to be interested in keeping up with your company news. Customers who like your page will come back to be updated and they will probably make you a “friend” on their profile. Making “friends” is what you should seek to do as it makes your pages available to millions of potential customers.

There are millions of people using social media websites each day and you have a great chance of reaching out to these people by creating your own page. It is not only an effective way to market your business and products, but also a very affordable one that doesn’t cost you a penny, just your time!