The holidays provide wonderful opportunities to bump up your marketing campaign. This is a time when consumers are shopping and buying for friends and loved ones. You should take advantage of this time to extend your reach and expand your customer base. Here are some tips on how you can approach it.

If you have a social media presence, consider enhancing the design of your page with something festive. A background with an appropriate theme or seasonal colors can set the mood for your potential customers. You want to convey that you are in the spirit of the holidays, which encourages customers to participate as well.

Combine your social media marketing campaign with your traditional print campaigns. For instance, if you are sending out flyers, direct your recipients to your social media page for an added incentive. This is a great way to drive traffic to your business. Your promotions should be festive and worthwhile for the customers. Remember that other businesses are also offering promotions at this time, so try to make yours stand out from the crowd.

Include an article or information that relates to the holidays. Consumers are often looking for ideas to bring in the season. Keeping your content fresh and relevant to the times will let your customers see that you have something new to offer.

Make the shopping experience as easy and as pleasant as possible for your customers. Your product pages should be formatted well, with detailed information about your product and some reviews if available. Offer free shipping if the purchase adds up to a certain amount.

When you update your content for the holidays, be sure to use keywords that consumers may use to look for your type of product or service. Use them strategically in your content.

As you implement your campaign, set some goals that your campaign should reach. It may be a goal in the number of sales or a goal in foot traffic to your store. When you set goals, you can measure your progress against them when you evaluate the success of your program.

To really make the connection with your customers, offer to post any photos that they would like to submit. This will make the customer feel valued and important, and not just another account in your business.

Make it possible for people to share content on your site. This is a great way to build up your network of customers. If your product catches on, you will be amazed at how quickly word will spread about your offering.

Consider making a donation to a charity with each customer purchase. For instance, you can direct 5 percent of sales to a charity for a limited time. Customers appreciate businesses that show corporate responsibility, and when they like what you do, they are more likely to give you their business.

These are some ideas that can help you take advantage of the holiday season to cultivate customer relationships through social media. Spend some time in planning out your strategy, and you will see your customers coming back throughout the year.