Using social networks to promote your business could help you boost your sales. Read this article before you get started with your social media marketing campaign.

Facebook and Twitter are the two main social networks, but you need to find out which sites your target audience uses. You should ask your customers to answer to surveys about their social networking habits; ask which sites they use, how often they log in and what kind of content they like to share. Use the results from these surveys to develop a campaign that is adapted to your audience, and stay in touch with your audience so you can notice new trends on time to make changes to your marketing campaigns. A new site might appear and become a favorite among your target audience.

Social networks allow you to remind people about your business and your products at least three times a week. If you share quality content and if your updates are perceived as interesting and helpful by your audience, you should get people to visit your site after reading your updates and hopefully order products. You need to focus on your products when writing updates but vary your content so your updates are not always perceived as advertisements. Find original ways to mention your products; organizing contests is one smart choice. Do your best to write quality updates that your audience will want to read and share with their friends; post updates on diverse topics related to your industry and use different formats to find out what your audience likes best.

You can also use social networks to connect with your audience and learn more about your customers while creating a good reputation for yourself. Respect the privacy of your customers; let them connect with you and never comment on their personal updates. Comment on what your customers post if they tag you in their update; you can in fact encourage this behavior by sharing this update again or by giving prizes to the best updates in which you were tagged. Let people know they can approach you with questions or suggestions and always remain polite and professional.

Getting noticed on social networks can be hard. You can get some attention by placing links to your profiles on your site, blog or in the signature of your emails. You should mention your updates and the exclusive offers you advertised on social networks in your newsletter or in your weekly blog articles to get people interested. Organize contests and get people to connect with you on social networks to enter. If you are having a hard time getting noticed, think about investing in ads; some social networks offer a targeted ad service. This is a good option if you can afford it, but remember that there are other ways to get your social media marketing campaign started.

Do more research on social media marketing and find out what your competitors are doing on these sites before you get started. Establishing a solid presence on social networks can take some time, but your efforts will be rewarded.