Owning your own E-commerce website can be a fun and successful pastime. Home based businesses are on a rise, but so is the need to properly advertise. Chances are you don’t have a significant amount of funding set aside for advertising and are looking for something cost effective. Social media marketing can work for you to increase your sales, interact with your customers and keep well earned money in your pocket. Use the tips in the article below to help you get started!

The first step to social media marketing is digging deep and finding out the different types of social media websites that your customers currently use. The most popular ones such as Facebook, Myspace and Twitter are always a safe bet, but there may be other ones out there that you may not have even thought of! Consider adding a simple poll on your website and asking your customers directly their different choices for social media websites. This can help you not only interact with your customers but find out a bit more about this form of marketing.

Competition is not only there to irk you, but believe it or not, they can help you too! Make note of competitor companies that sell similar products to yours and check out their profiles on different social media websites. Chances are you will either learn how to do something or how not to do it. It all depends on the amount of response a given company gets on their profile pages. There are some companies that you may find popular from your point of view, but take a moment to read their comments page. Are they still popular or are the comments mostly about negative aspects of the business? Reading comments of customers can help you shed light on the right and wrong things a competitor company does. It can also give you a great way to improve your own company’s profile.

Social media websites are a great way to promote sales and giveaways for your business. Customers you already had will be thankful to learn about new products and promotions you are having; newcomers may discover your products through this practice and become loyal to your company. Social media is a free way to get your sales out to the world and increase your page views.

It is imperative that as a company owner, you interact with your customers and not just use the page as sole advertisement. There is nothing wrong with advertising being your main goal, but don’t shove it down people’s throats. Approach this method with caution and think of a nice way to promote your products that doesn’t seem pushy or desperate. People don’t want to see someone who is clearly desperate in trying to push their products on the market. It is important that you have confidence and answer comments or post company news as well.

Your social media page can help you sell your products. A great way to do this is by coming up with demonstrations. For example, a lot of scrapbooking artists design page layouts step-by-step and then refer people to their websites where these popular products can be purchased. This is not only a great advertising plan but also teaches customers something new which in turn earns their trust as well as interest. Offer a new demo weekly and you are sure to see an increase in sales as well as page views.

If you have made the decision of incorporating social media marketing into your E-commerce business, you have made a wise decision. It is important that you keep making smart decisions and follow the essential advice you have learned from this article! Doing your marketing right is only half the work; well thought out research helps you go all the way.